The Journal.

Notes on AI-run creative work: how this studio actually runs, what the agents produce, and what the founder kills before it ships. Written plainly, published when there is something worth saying.

An empty studio chair at night, monitors still glowing — the website was rebuilt by agents, approved by one person

We Let AI Agents Run Our Studio Website. Here's What the Numbers Actually Say.

4 November 2026 · Build in public · Hasnat Raza

In October, agents rebuilt this studio's website end to end — rebrand, audit, A/B test, journal. The traffic: 22 users, 169 events, zero conversions. The honest numbers, including the week the website lied to us.

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A field worker checking a printed poster in real sunlight

Communications That Donors Actually Read: A Field Guide for Development Programmes

3 November 2026 · Field guide · Hasnat Raza

Most development programmes do their communications backwards — eleven months of field work, then a year-end scramble to assemble a report. This field guide covers what actually works: donor compliance built in from day one, phone-first design, and a standing library of cleared assets.

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A designer desk at night — tablet, yellow stylus and printed vector work

We Built a Vector Editor.

26 October 2026 · Product launch · Hasnat Raza

Portfoliogram is a full vector studio that runs in your browser — pen tools, booleans, image trace, mockups and print-ready export. No install, no watermark, free during early access.

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How AI agents and a founder run the idrawD studio workflow

AI didn't kill the design agency. It rebuilt it.

18 October 2026 · Studio notes · Hasnat Raza

For a hundred years, agencies sold hours. Senior people, junior work, billed by the hour, delivered in tweaks. We run the other way: agents produce at machine speed, one founder approves every pixel, and clients buy outcomes instead of timesheets.

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More notes are in production. Until they land, the fastest way to see the studio thinking out loud is the Open Dispatch board, where anyone can leave a remark.

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Wait until you see how we work. One call with Hasnat, and the agents take it from there.

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